X analytics in 2026

Thirty numbers on the dashboard. About four predict growth. Here's which.

Read it in 3 layers

Reach moves first, engagement next, conversion last. A spike in followers with no reach change is noise.

Replies outweigh likes

In X's last published weights, a reply scored 13.5 and a like 0.5. A reply the author engaged with scored 75.

Track reply-to-follow

New followers per 100 replies you ship. The dashboard won't show it, so count replies yourself and beat your own baseline.

Benchmark against yourself

Engagement rate falls as accounts grow. Compare with your own 4-week average, not with creators a tier away.

One weekly review

40 minutes on Sunday: reach, engagement, conversion, then plan next week. Skip the daily dashboard check.

When impressions drop

Check links in the body, reply targets, and whether a viral post came first before assuming a shadowban.

Get the full checklist

All 14 metrics, the published weights, and the copy-paste weekly review.

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