Free Twitter Scheduler: Who Pays X's API Bill?

Every free Twitter scheduler pays X per post somehow. Here's who pays, and what it costs you.

Why can't a scheduler be truly free?

X bills the app for every write: about $0.015 per plain post, about $0.20 when it has a link.

The 4 ways "free" pays X

  • Capped free plan: paid users subsidize you
  • Bring your own key: you pay X
  • Browser automation: skips the API, adds risk
  • X's own composer: X absorbs it

What do 100 tweets cost?

About $2.73 plain, $36.36 with a link, $39.09 with the link in the first reply. Links drive the bill.

How ReachMore bills scheduling

Queueing is free. Credits are charged only when a post publishes, and refunded in full if X rejects it.

Which model fits you?

Light text posting: a free plan works. Daily links: budget for them. Can't miss a post: skip browser automation.

Red flags in the fine print

  • "Unlimited posts" with no business model
  • Asks for your X password
  • Silent on failed posts
  • Bundles follow or mass-DM tricks

Key takeaways

  • No free lunch on X's API
  • Links cost ~13x a plain post
  • A post that needs your tab open isn't scheduled

Want the details?

The full breakdown, with the per-post math.

Read the full article